In one line: buyers increasingly ask ChatGPT and Perplexity "which supplier is reliable?" The AI returns a short, curated list of names — GEO is the work of getting yours onto that list.
GEO vs SEO
SEO puts you in a list of search results for the buyer to pick through; GEO gets you named and cited in the direct answer. They are two different entry points. Do both if budget allows; if not, the free audit tells you which is more urgent for your products and markets.
Who GEO is for
- Factories and traders whose buyers are starting to ask AI "which suppliers exist in this category"
- Sites that can't clearly state who they are, what they make and who they serve (the first GEO step is usually fixing exactly that)
- Anyone who wants to claim position on a new channel instead of only chasing competitors on Google
What you get
- AI visibility audit — real buyer questions, tested against the major AI engines: how they describe your category, who they name, who they cite. Know where you stand first.
- Citable-website overhaul — page structure that states who you are, what you do and for whom; dedicated service pages; FAQ and structured data (FAQPage, Product, Organization schema).
- Authority signals — consistent company name, product, address and contact details across the web; a list of realistic third-party mention opportunities.
- AI-channel inquiry tracking — see what share of your inquiries comes from AI conversations, and how it changes.
How to start
Start with the free audit: a 60-second form, a report within 48 hours, covering where you stand and what order to do things in. Whether GEO fits you — and how far to take it first — is a judgment in the report, not a sales pitch.
Want SEO, GEO and AEO plus entity signals delivered as one program? See MKEO — one measurable framework.
Want the mechanics first? Read What Is GEO? Getting ChatGPT to Recommend Your Product.
FAQ
Can GEO guarantee ChatGPT will recommend me?
No — and anyone who promises that is not being honest. GEO makes the controllable parts solid: information stated clearly, clean site structure, consistent facts across trusted sources — so the AI has something solid to quote when it wants to cite anyone.
How long does GEO take?
GEO is only a few years old and no one can say for sure how each engine picks sources. In practice: on-site citability improvements take weeks and take effect immediately; external mentions accumulate over months. It's a slow variable — but acting now and acting two years from now are very different positions.
I'm already doing Google SEO. Do I still need GEO?
GEO and SEO share most of the foundation (clear content, clean structure, authority signals), so SEO work is not wasted. GEO adds the layer of how AI engines select who to name: citable structure, FAQs, entity consistency. Get an audit first, then decide where to add budget.